Evan Roth: BAD ASS MOTHER FUCKER BADASS MOTHERFUCKER #BADA55






TURN OFF POP-UP BLOCKING! (Here's how)
An online mp3 player that pops up the websites of Kanye's favorite brands in real time as he raps them. Hip-hop Pop-Up is a data visualization of the product placement in Kanye's new album, Graduation, and offers a glimpse at a potential trajectory of the current state of main stream rap music.

To make your own Hip-Hop Pop-Up Albums click here.

Made in collaboration with Mike Frumin at: